Search Engine Marketing
While SEO offers organic search results, it is also a time consuming process and results come in after much hard work. SEM or Search Engine Marketing is a quicker alternative and offers instant results. One of the major components of SEM is Pay-per-click (PPC). PPC advertisements appear on the top and right side of search engine results. With PPC you can buy a better position on a search engine results pages which are most relevant to your audience.
The vOfficeware team can help you leverage the opportunity presented by SEM, while building a good rank with SEO as well. Our proficient team of Ivy League graduates is skilled at analyzing data to ensure you pay a lower cost per click, while enjoying higher conversion rates. To ensure your target audience is driven to your site and you get instant results, we offer:
- A broader selection of keywords that are picked after careful analysis of data, for cost-effective results. Since every industry bids for a handful of the most popular keywords, making them expensive; we present you with a choice of less known or undervalued yet relevant keywords that shall be available at a lower cost.
- We track your Return On Investment or ROI by measuring the performance of each PPC advertisement based on impressions, click through rate, cost per click or any other metrics specified by you.
- We also reallocate budgets whenever required after reviewing cost-effectiveness of each search term to ensure your campaigns drive in the desired results.
We offer our SEM services in two formats:
- One time audit / boost
- Regular and recurring analysis and campaign management
