Microsite Development
A microsite is a cost effective way to create a buzz in the online world. A microsite is essentially a website that is dedicated to particular information and solicits call-to-action for specific products, campaigns, events, demographic groups or geographical regions. They are best suited for single-issue initiatives since they are separate from the main site and deliver information without confusing the visitor with too much information.
Microsites easily conform to the techniques and tactics of search engine optimization as they are highly focused. They help focus the audience’s attention to particular initiatives and thus increase traffic with appropriate visitors. They are also extremely user-friendly due to a limited number of pages and ease of navigation. They can easily be optimized with rich keywords and thereby help achieve better search engine rankings.
The vOfficeware team can help make your microsite highly effective and drive in better traffic to the main site as our proficient team:
- Decides the size and scope of the microsite to deliver the message effectively.
- Creates short URLs with greater recall value.
- Builds a site that conforms to SEO best practices with keyword focus, title tags and a clear navigation structure.
- Engages the visitor with usability tools such as social links, RSS feeds, etc. as well as direct response elements with attention to specific calls-to-action.
- Creates mobile-friendly versions as well that work on browsers available on portable devices.
- Incorporates analytics with onsite behavior analytics + offsite brand analytics for robust reporting.
- Incorporates multiple calls-to-action on the same page to achieve higher conversions.
- Creates custom site search tools to assist visitors in finding information faster rather than going through cumbersome navigation.
