Landing Page Development
A landing page, as the name suggests, is a specialized page to which your visitors are directed once they click on a link, search engine result or an advertisement. While most websites make the homepage their landing page, it is essential to make custom landing pages for visitors according to the route they took to get to your website.
Ideally a landing page should lay emphasis on a particular service or product along with a call-to-action for the purpose of making a sale. However, in order to convert a visitor into a customer these landing pages need optimization that targets customers according to their search preferences and expectations. They need to be optimized on the basis of an understanding of the target audience, statistical data as well as page layout in order to compel the visitor to take the desired action.
We can build landing pages from scratch – or we can take your existing ideas and develop a series of landing pages and help you run analytics and heat maps on them to improve lead generation and lead quality.
The vOfficeware team can help you optimize landing pages to support a call-to-action by:
- Placing the call-to-action prominently on the page and using the nuances of design like color, size or images to attract attention.
- Creating custom landing pages for special offers and different products or services.
- Developing a theme for the page with minimal distractions.
- Keeping the content neat and page clutter-free with the use of appropriate headings and blank lines.
- Using appropriate images along with optimizing their placement on the page for a comfortable read.
- Keeping the page comprehensive and light so that it loads quickly even on dial-up connections.
- Ensuring trouble-free navigation to avoid customer frustration.
- Testing and adapting the page according to results to achieve the best possible conversion rate.
