Avalar San Diego knew that their old website was not going to cut it in today’s rapidly changing and highly competitive real estate industry.  Avalar San Diego turned to vOfficeware to provide them not only a new website, but an entirely new web strategy aimed at gaining customers through the internet.

vOfficeware recommended the following steps:

1. Get a new website design: vOfficeware chose WordPress’ AgentPress theme as the baseline for the website development.  This theme is a highly customizable real estate website solution.  Out of the box, however, AgentPress does not integrate with RETS or MLS data, which was a requirement for the next step.

2.  Gain qualified leads through the website: This means that SEO is a priority for the site so that when users type in “San Diego Real Estate”, they pop up first.  After weeks of searching for an existing solution using WordPress that integrates RETS data into a website without iframes, we stumbled upon a company called ListingPress.  ListingPress was (and still is) in the BETA version of their WordPress real estate listing module, but it very powerful.

3.  Engage potential clients: Being able to personally connect with a customer is critical for any business in these tough economic times.  vOfficeware advised Avalar San Diego to set up a twitter account for their firm in addition to a blog (of course, powered by WordPress).  vOfficeware encourages Avalar San Diego to blog 3 times a week and post these articles to Active Rain (a real estate social networking site).

So there you have it.  A complete Real Estate Solution based around WordPress’ incredible SEO features.