As Bach to Rock Music School launches its fifth site in Lansdowne, VA it sought to research its wealth of customer data to determine how to best market its latest branch.  After a thorough analysis process, vOfficeware was able to develop a data model to process all of the data it has compiled since the first school opened.  B2R can now use this data to track its retention history among many key metrics.

To fully utilize this data, vOfficeware has been able to integrate this information with Google Maps.  Now after a marketing campaign is complete, B2R can track its effectiveness both numerically and visually. As B2R’s database grows the tools developed will continually analyze data and provide insights otherwise hidden amongst hundreds of thousands of records.