As the 5th most trafficked site, it is hard to ignore the importance of Facebook in your web marketing plan. Nonprofit organizations can set up a “Page” that interested members can join to learn more about your cause and help spread your message.
Are Facebook Pages for everyone?
No. Your organization should be prepared before launching into a Facebook advertising campaign. Do you currently update your main website on a regular basis? Do you have someone who will be dedicated to posting updates to your Facebook page regularly? Do you have a plan on which demographic you plan on targeting within Facebook?
If the answer to any or all of these questions is “No”, you should reconsider creating a Facebook presence until these issues are resolved. Having a facebook page that is not updated on a regular basis is worse than not having a page all together.
My organization is ready for Facebook.
Great! Your nonprofit is on it’s way to connect with new audiences, provide viral marketing of events, initiatives, volunteer opportunities, news and even raise money.
What are Facebook “Causes”?
Facebook Causes enables anyone to promote their cause for free and raise money through existing social connections, which means that a cause’s success is based upon the ideas and hard work of those involved, rather than their ability to hire expensive consulting firms. There is no up-front cost for nonprofits to use the system; a small processing fee is only deducted when money is actually donated.
For more information about Causes, see Facebook’s official Cause Page.
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